Our blog is the place for our thoughts, observations and ideas about the changing digital landscape.

Sumo received awards for the categories of Best Overall Design and Education.

Many organizations feel the need to open a Facebook or Twitter account to keep up with the competition. But do businesses really need a Facebook page? Social Media is just one of the tools you can use to become a successful Social Business, but not an essential one.

Fifteen years ago all a business needed to do to get noticed was put their details in the phone book. Those who wanted to go above and beyond put an ad in the local newspaper's classified section. Then the internet came along and everyone had to have a website...

We have a concept at Sumo called "seeing the invisible". It's about the mixture of what you can see, the visual, and a whole bunch of other elements which are, for the most part, invisible. Getting those elements right is the difference between something turning out good, and turning out great. The difference between "just browsing", and a sale.